The baby boomer generation’s life has been tough. They have grown up with a 9 to 5 job, steady career growth, nice car and a spacious house. This is certainly tough compared to the Millennial’s perception of infinite work possibilities, flexibility and desire to make an impact. Don’t count the Boomers out though as they…
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The telephone took 7 decades to go from 1% market penetration to 75%.Many middle aged Americans recall how reluctantly their parents transitioned from letter writing to using the phone in the 70s.That same change is happening now with today’s older generation transitioning from the telephone to the mobile phone and internet.Unlike the telephone though, the…
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What type of car most reflects your personality? When Carmax asked this question when they first started the company, it was not surprising that many people had a ready answer.Cars are a deeply ingrained part of most people’s personality in the USA. A car also has social queues just like any human and these behaviors…
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As part of the increasing recognition and importance of serving the growing and aging population, Discovery Channel in association with NewsWatch will be airing a special on technology and Senior Transportation on December 18. The special will highlight the recognition of the Spedsta Ride Management Tools and Passenger/Driver App as one of the Best Apps…
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