Your Grandmother’s Favorite App

The telephone took 7 decades to go from 1% market penetration to 75%.Many middle aged Americans recall how reluctantly their parents transitioned from letter writing to using the phone in the 70s.That same change is happening now with today’s older generation transitioning from the telephone to the mobile phone and internet.Unlike the telephone though, the internet leaped from 1% market penetration to 75% in only 7 years..10X faster. Although the older generation may show some hesitation at using the latest Web App, don’t be surprised if they do it faster than you expect.